Affiliated marketing has increased in popularity over the last few years. Now more than ever, people are trying to make a living from home through this sales based job type. In case you’re new to this great wave of the new internet marketing industry, let us break it down for you. There are two basic ways to make money in both face to face and internet selling. The first is to sell someone else’s products. This is relatively easy, low risk and doesn’t involve a large investment but it does mean you’ll only reap the benefits on a small percentage of your sales. The second way, is to create your own product. Unfortunately, though this is the more lucrative route, the start up costs can be expensive and it carries a much higher risk should the business venture fail. Many people who start off down the path of selling other peoples products, make the switch from affiliate marketing to product creation because the rewards are far greater. Having a clear plan of how you are going to launch your product is the bigger issue though. You need to at least know the basics. Launching a product the right way can be extremely financially rewarding, whilst if it doesn’t take, it could be a complete disaster. To help try to bridge this gap and offer his advice, Matt Clark has produced his Launch Evolution. A coaching program, focused on product creation and its eminent launch.
What exactly is Launch Evolution?
Launch Evolution aims at clearing up the how’s and why’s of bringing a new product to market and how it can succeed with the right tools. Outlining the correct strategies, plans and even marketing tactics to achieving a successful product, Matt Clark’s Launch Evolution is taking the public by a storm. Of course, for such industry secrets, the answer to success if you will, there’s a price to pay. A literal one. The course comes with a hefty price tag but to obtain insider knowledge from the creator of other well known courses such as Online Jumpstart, App Startup and Amazing Selling Machine, it sounds like value for money.
Who Is Matt Clark?
Clark is an expert in his field and as said before, he has many other successful courses under his belt. Launching and growing four multimillion dollar businesses, this product guru’s past speaks for itself. Clark isn’t alone however, there is also the second author of Launch Evolution, Jason Katzenback. Self proclaimed entrepreneur, Katzenback launched his first million dollar business in 2005 and has gone from strength to strength since. With Clark, article writer for Forbes and Business and Katzenback’s entrepreneurial stamina, the two make quite the dynamic duo.
What to expect from Launch Evolution?
Launch evolution consists of carefully selected CDs, video’s, case studies, interviews and manuals that teaches you how to successfully launch your own product. The course has been designed with many forms of learning methods, from audio to visual to written, in order to help everybody, as not everyone learns in the same way. It is not niche specific, so it doesn’t matter if you intend to launch a gardening spade or a piece of jewelry, the method is the same. What’s more is that even if you aren’t certain what kind of product or service you are going to launch, the course will train you how to launch that too! You don’t need to visualize the product, just the method and then you can apply it to which ever product you wish. Some of the key topics include marketing, sales, traffic generation, advertising campaigns, joint ventures and email marketing.
The multi format course contents a rich content, covering every aspect of product launch, going into detail about what makes the difference between a successful launch and a failed one. Not your average coaching course, what makes Launch Evolution unique is that the two authors, Clark and Katzenback have included all of the resources they personally used to create their own thriving businesses. They teach what they know and what they have proved works, in other words, this is not simply theory. They have put it into practice and now they want to share it with you. Helping you make the most of the course, it includes mind maps, check lists and spreadsheets to help you practically implement your learnings.
Outlining the three main factors that determine whether a product is successful or not, Offer, Model and Traffic, Launch Evolution examines these factors carefully, to ensure you get them right every time. It goes on to explain the questions that need answered, for example, why customers will buy your product, what problem does it solve and what will they gain from purchasing it. Putting the importance back on the product, Launch Evolution explains that the customer needs to fully grasp what problem your product will solve or what they will achieve by the purchase in order for it to be successful. It is your job as the marketer to ensure that the customer can easily read this from your campaigns and marketing.
What are the Pros?
- The Launch Evolution course is a one-time price for everyone, even start-ups with no reoccurring costs or hidden fees
- The authors have proved their worth. They have actually put all of this knowledge into practice and now the secrets are there for the taking
- If you’re not satisfied, there is a money back guarantee, ensuring the course is risk-free
- All aspects of product launch are covered, leaving no gaps to fill in yourself, it is spoon fed education at its finest
- You can apply the strategies to any product, realized or not yet realized in any field of business
- You receive access to essential marketing resources and tools that are indispensable when launching a new product
- There is also the option to discuss your product, consult with the authors and obtain their feedback on your progression into product launch
What are the cons?
- Although the course is value for money, it is still one of the most expensive coaching courses available
- If you haven’t used a coaching course before, potential buyers may be concerned as to how effective it may be
- If you are not business minded, the terminology could be confusing at first but once learnt it will become your go to for any future product launches